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Most businesses aren’t always successful in the beginning, they all are unique, creative, challenging and sometimes bumpy. Your audience (customers) want to be guided through the plot within your story. Carla B Designs wants to illustrate your story with you.
Every successful company has a personal compelling story to tell, take the Michelin brothers. They wanted to sell tires in a time when the residents of Paris would not travel to the provinces of France. Most of the residents worried about the unpaved and rocky road conditions. So in 1900, the Michelin brothers put together a creative travel guide filled with restaurants outside of Paris where you could enjoy the best cuisine or a great ratatouille dish. The guide contained road maps with directions and locations of local gas stations. Included in this section were simple instructions on how to change a flat tire. Now the Michelin brothers weren’t trying to sell you tires but with people responding to their guide, it meant more cars were on the road and the wear and tear of their tires would eventually need to be replaced. As most of us know, Michelin is now a major tire brand company and a Michelin star is now a prestigious award given to the best chefs in the world. What is your story let’s make it unique to your customers creating a stream of revenue.